Article Marketing 101
Article marketing has the potential to transform any online business. Your articles can send traffic back to your websites. They are your loyal employees, always working to tell the world about your products or services.
In time, you can become to recognized as an authority figure in your market. You can begin to earn the trust from your market if they see your name often enough. This is critical if you want to be highly successful with online marketing. But article marketing is not as easy as many think. You must be willing to work at it, however if you do it becomes less difficult and more profitable. There’s a few good services out there that are worth looking – like Unique Article Wizard – but more on those later.
Ok, the longer articles you write should be kept and published on your own sites. When you write articles that you intend to submit to article directories, keep them fairly short. 300 word articles are fine for other places because people won’t read much more than that. Just about no one will read more than 500 words in one sitting. Try to remember that people read articles in directories for fast information. You can have a more extensive package of articles if you keep the length limited. Doing this will allow you to create 5 or 6 article series rather than just two. You’ll end-up with more backlinks and more readers.
Services like Linkvana allow you to post articles as short as 200 words if you so wish – which is perfect for providing short bursts of information to your readers, and getting a backlink at the same time.
Many online marketers try to get the most mileage from their articles by spinning or manually rewriting them. Then they can be repurposed for more submissions or use on other sites. You’ll have to be careful about duplicate content issues because most directories frown on it. You will need to exercise some caution because quite a few article directories and other submission sites will ban you if they think you’re involved with duplicate content, or even spinning. So the best way to avoid this to create different article versions. This will really help out with no duplicate content problems, and you’ll be able to create more backlinks, too.
Create as many directory accounts with major sites as you feel is best. Most of the major article databases, like Ezines, require the authors who use it to create publisher’s accounts. People can use this feature to look up anything else you’ve written. It can also go a long way to building your reputation. And most sites use an author ranking system. So the higher your rank, the more trust and article views you’ll have. You’ll find there are quite a few approaches to article marketing. So no matter what your experience level is, you can always find ways to become more efficient and unique. Article marketing can help you build your traffic, establish yourself as an authority in your niche and even sell your products.