TV adverts are now targeting men with skin care ranges. Seeing constant Gillette razor adverts of a handsome man, clearing away shaving foam with one swoop of a super sharp razor are numbered. Men are skin care savvy and officially want to embrace organic skin care.

For decades, women have cared for their skin. On the other hand, men never had any reason to use a moisturiser. However, there’s all reason for men to use mens’ skincare and organic mens’ skincare because it’s a fact that men have approximately 15 percent oilier skin and significantly larger pores than women do. Men should adopt a deep cleansing routine and use good organic skincare products.

Mens’ skincare has taken a sophisticated turn from the eighties throwback of simple shaving foam and aftershave. Big beauty companies like L’oreal, Lancome and Clarins have neat ranges aimed at men so mens’ skincare is certainly set to be the next best move in male grooming. Cleansers, toners, moisturisers, together with shaving gels and lotions now sit alongside all the skincare ranges targeted at women.

In Western Europe; the UK, Germany, Italy and France, men are embracing skin care products. Sales of mens’ skincare products have increased by 25%, something unheard of in the eighties. In Australia, men are cottoning onto the fact that with the increase of skin cancer, it’s a small price to pay by investing in a few creams.

Trendy lifestyle magazines like FHM, Men’s Health and Nuts have raised the importance of being body conscious, style conscious and image conscious propelled by the iconic figures such as the footballer David Beckham and A-list celebs like Brad Pitt, who uses organic skin care like Dr Haushcka. Traditionally, men have had more cautious attitudes towards mens’ skin care and organic skin care but now there is a different thinking around skincare in general.

Younger men are more conscious of their personal appearance and their health. It’s no surprise that mens’ skincare and organic skin care is making a mark on the male consciousness. Mens’ organic skincare is following hot on the heels of women’s organic skin care. Organic skin care ranges like Barefoot Botanicals, Weleda and Green People are meeting the demands of men who are more concerned about looking healthy.

Many women still buy products for men during their weekly shop. However, with the increase in single person households, women shopping for men’s organic skin care products and skin care products generally are falling. Men are now asserting their freedom of choice with so many skin care products available.

This entry was posted on Tuesday, June 3rd, 2008 at 4:54 am and is filed under Health and Fitness. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.